Conservation Art: A New Look for Who We’ve Always Been

A badger sleeps under the moon and stars, snuggled up in a field of lavender. Since our founding in 1995, our commitment to a healthier world has found expression in our beloved artwork. It’s been part of our identity ever since our founder, Bill, released the first Badger Balm and commissioned a local artist to

Celebrating 25 Years of Soothing Hardworking Hands

Celebrating hardworking hands A bundled Bill Whyte and daughter, Emily. 25 years ago, a carpenter, storyteller, and father named Bill Whyte created a simple balm to soothe his hardworking hands. It worked so well, he decided to share it with everyone he knew—and

Happy 23rd Birthday, Badger: A Founder’s Story

Starting a new business isn’t for the faint of heart. But, twenty-three years ago, our founder Bill Whyte took a fantastic leap of faith, embarking on a journey without any idea of how it would end, knowing only that he

All in the Family: Sister Co-CEOs Shape Badger’s Future

We’ve got some pretty exciting news to share about Badger. Okay, so, it’s no secret that twenty-three years ago our founder, Bill Whyte, a carpenter at the time, created a single, simple balm that has turned into a global business

Badger & Fair Trade: a Personal Story from Badger Rebecca

The Badger Family, clockwise from lower left: Rebecca, Katie, Mia, Bill, and Emily My youngest years were spent living with my family in a small cabin in the woods of New Hampshire. We had no running water, so my sisters