Conservation Art: A New Look for Who We’ve Always Been

A badger sleeps under the moon and stars, snuggled up in a field of lavender.

Since our founding in 1995, our commitment to a healthier world has found expression in our beloved artwork. It’s been part of our identity ever since our founder, Bill, released the first Badger Balm and commissioned a local artist to create one-of-a-kind artwork for the packaging. We see it as some goodness on the outside to reflect what’s on the inside, a touch of healing magic to delight the mind and soul. 

As we celebrate 25 years in business and look ahead to the next quarter century, we feel called into a new era. We have been steadily expanding our climate advocacy and wildlife conservation efforts as we recognize that many different spaces need our help, from coral reefs impacted by chemical sunscreens to soils depleted by conventional ingredient farming. Rather than anthropomorphize these animals and ecosystems, we feel that our cornerstone artwork should represent them authentically – because appreciating nature helps us remember why we need to protect it.  

Just as we did in 1995, we’ve been working with a talented artist to reenvision our product packaging in a way that celebrates the outdoor spaces we enjoy and hope to protect, from the waves we surf to the trails we explore. This new design on the outside also reflects the ingredients we use on the inside: clean, simple, close to nature, and of the highest quality. If our whimsical original Badger artwork represented the dreamer in all of us, this new artwork illustrates our waking clarity that our impact on the natural world matters now more than ever.  

Can you guess which artwork belongs to each of our sunscreens? Keep reading or click to find out!

A baby turtle frolics in the sand, next to a starfish and the splashing waves, with a sun rising in the background.
A school of bright orange fish twists around a colorful, abstract coral reef.
Three pelicans swoop over the crest of a wave.

What is Conservation Art?  

We are thrilled to be partnering with Rachel Hudson, a wildlife illustrator working with leading conservation organizations (including the Badger Trust!), to expand our artwork’s ‘biodiversity’—depicting more of the wild spaces and species we seek to protect. You’ll notice that the new artwork features more than just badgers; our new designs celebrate pelicans, monarch butterflies, turtles, and more.

Working at the intersection of science and art, Hudson’s conservation art aims to raise awareness of endangered animals and ecosystems, helping people appreciate the beauty and importance of these creatures. “My ethos has evolved from a deep love of wildlife formed in childhood,” she says, “enriched by studying the anthropology of art and indigenous societies that live more closely with nature… and having worked in conservation, alongside ecologists and environmental campaigners.” 

Hudson posing with some of her artwork.

With bold shapes and lively colors, Hudson has captured coastal birds along Big Sur, the vibrant fish and corals of Australia’s Great Barrier Reef, and the pelicans that surfers often encounter racing them across the waves. “My goal is to capture the essence of a species or a wild place, because that’s when people can form a connection with that particular species,” she says. “I looked at quite a few videos of pelicans air-surfing to get an idea of where they fly above the wave and how they hold their wings, so that was quite fun!” 

 “What’s lovely about working with Badger is that we’re so aligned,” says Hudson. “We both want to make a positive difference with what we create.” Thanks to her deeply intentional and beautiful creations, we hope every Badger product can be a reminder of the healthier world we imagine.  

SPF 40 Baby Sunscreen, featuring Hudson's baby turtle artwork.
SPF 40 Sport Sunscreen, featuring Hudson's coral reef artwork.
SPF 30 Active Sunscreen, featuring Hudson's pelican artwork.

The Badger Logo  

So how does our original Badger logo fit into this rebrand? In collaboration with our design team, Ascent, we simplified our many friendly badgers to just one mascot, a guardian of nature and all its inhabitants. With a strong and determined spirit, the badger is fierce and persistent in overcoming obstacles, successfully seeing projects through to the end.  

In creating the new logo, the team incorporated our favorite elements from over the years – the badger’s hopeful gaze on our Foot Balm, the badger’s kind eyes on our Baby Balm, and the golden orb that our original badger clutches in his paws – combining them into one mascot that stands for all of our company values.  

Then, of course, there was the wordmark. When Bill created Badger in 1995, he sketched the word himself, a wordmark that went on to appear on every product. That made for a truly one-of-a-kind wordmark, but it also meant we only had those six letters! So, as a nod to our founder, the team asked Bill to sketch the word BADGER as he had done for the original design in 1995. Based on his handwriting, the team built out an entire custom font called Badger Apothecaria. (Yes, we know that’s not a word… but we still think it’s pretty cool.)  

A sketch of the word BADGER from the wordmark design process.
Sketches from the wordmark design process.

Toward a Healthier World  

Just as the badger is connected to the earth, we strive to honor our connection to nature with every product we make. The same sunscreen ingredients that are concerning for humans (including oxybenzone and octinoxate) have been shown to bleach or kill coral, even at extremely low concentrations. This is why we take the products we make seriously, and it’s why we’ve taken our work a step further.

We’ve supported Hawaii in becoming the first state to pass legislation banning chemical sunscreens. As a member of the Safe Sunscreen Council, we’ve proudly worked with other sunscreen brands to support new legislation and raise awareness about reef-friendly sun protection. And we are fighting to bring our country’s safety standards in line with other international cosmetic standards and regulations, to require ingredient disclosure, and to raise the safety and quality of all personal care products. 

“We believe in creating products that are good for your skin and the environment,” says Rebecca Hamilton, family owner and Co-CEO at Badger. “Badger has always considered the environmental impact of our products, so we were making naturally reef-safe sunscreens long before people were searching for them. We feel we have a responsibility to make products that are truly safe for people and safe for ecosystems.” 

Making products sustainably and ethically from only the purest natural and organic ingredients is who we are, but it’s not the whole story. Much of our work at Badger focuses on taking action to achieve positive change for people and the planet. You can see this in our commitment to climate action, our support of regenerative and organic agriculture, and our work on coral reef conservation. With this new brand identity, we’re honoring this mission while looking toward the future with excitement, determination, and hope.  

Thanks for being on this journey with us!

Our new building artwork, showing our solar panels and the forest surrounding Badger.

61 comments on “Conservation Art: A New Look for Who We’ve Always Been

  • It’s sad that changing the artwork will cause so many to not use Badger anymore. The artwork, although nice but different, should not be the number one reason someone uses a product in my opinion. I use Badger for the pure ingredients, for the fact that it works on my family’s skin rather than against it, and for the company’s great concern for the environment. Thank you for not changing the ingredients!

    Reply
  • The Badger Brand has always radiated warmth. Through it’s ingredients, carefully chosen, like a parent picking out only the finest items for his or her child’s health and well being. Through it’s initiatives, giving hugs and care to our environment, and improving the wellbeing of employees and everyone that touches the company. Through it’s timeless branding and artwork, bringing smiles and imagination to our souls. While I completely understand the narrative behind this change (and I think the new artist has lovely illustrations on their own), what the change does not convey is warmth. It is cool and corporate. It is why I think I am reading so much negative reaction to this. These whimsical, unique, little illustrations were the gateway into the warmth of your product. They signified something different, and something real. Maybe there were little imperfections, or maybe the typeface didn’t match 100%. Those imperfections only made it more human, more accessible to the real person, the type of person who has embraced and used your brand for a very long time. Will this change make me, or many of us, stop buying your fine product in the near-term? I doubt it. Does this change feel like Badger is attempting to become more corporate? Yes. This change puts us, the consumer, on notice. If the identity of your product, carefully curated for 25 years, was outsourced to a branding firm, then what is next? I’m sure you are in very deep with this change, but go grab some yoga and meditation balm, find some sun, and just reflect on this one. As a side note, it is mentioned that you worked with your design team, Ascent, for the rebrand. Who is Ascent? Who else have they worked with? In addition, I suggest a detour to https://badgerbranding.com/ You might see something that looks kind-of familiar. Certainly a trendy looking logo. We love you, Badger! It’s why we are all voicing our concern! Be well, always!

    Reply
    • Jay, your concern, care, and recognition for who we are comes through in this comment, thank you. I’m not sure if this helps, but these changes were a deeply collaborative effort with full family involvement throughout each step of the process. We did not work with a large or well-known firm; instead we worked with independent, inspired designers that came together to support us in thinking about how to create simplicity in our branding. The badger logo was designed to be simple but also to represent each of the Badgers that we have created in the past. The art is designed to be connected to nature. This change does not signify a cold move towards being a more corporate business but rather simple, clean lines that can communicate our products and our brand. When we first started down this path, we had a lot of questions ourselves, but through the process we have really come to love the new artwork and the deep intention that comes behind each change.

      Reply
  • Did not like the new look. The badger looks like a skunk and the new look looks so depressing. Doesn’t get my attention. Previous logo was unique and artistic. The new logo looks like it would just blend in with the other modern looking skincare brands on the shelves instead of popping out and customers seeing the uniqueness of the brand and the true to nature ingredients. So sad, goodbye old badger friend you have been replaced by modernism.

    Reply
    • We are so sorry that the new artwork is letting you down! The design of the new Badger logo was the caring efforts of all of the family members together, combining each aspect of our various Badger renditions that they held dear. We love our original artwork, but we are truly excited about the environmental focus and clarity of our new art. We are really excited about this artwork and we hope we can grow into it together!
      Warmly on behalf of the Badgers, Brenna

      Reply
  • I read through the blog post and it’s evident a great deal of thought went into the decision. Change is not always easy, but as someone who has loved Badger for years – I see how the new logo (and I LOVE the new artwork on the sunscreen) embodies all of what makes Badger so unique and special. Looking forward to seeing where the next 25 years hold for the company – and as a consumer, thank you for being true to your mission, vision and values.

    Reply
    • Robert Finley says:

      As Joy just pointed out in her post, “Change is not always easy,….” and to that my response is, then why do it?
      I am sorely grieving the loss of Badger and can’t believe the daughters decided to a snap a cap on poor Badger.
      I went to Rachael Hudson’s webpage and she is certainly a gifted illustrator and her stylistic work reflects her love of all life on the planet.
      However, I don’t see the need to throw Badger under the bus and replace him with a reclining badger that on first glance could be confused for a skunk, especially on cluttered retail shelves.

      Reply
      • Not to worry! We will continue to have Badgers on many of our products. We love our original artwork and there will never be a day we don’t, but we are truly excited about the environmental focus and clarity of our new art. The design of the new Badger logo was the caring efforts of all of the family members together, combining each aspect of our various Badger renditions that they held dear. We are glad that you are part of our community and are sorry for letting you down.
        Kindly on behalf of the Badgers, Brenna

        Reply
    • Thank you for sharing your thoughts! Our hope is that by creating a direct, vibrant, and more biome-centered relationship between our products and the places we seek to protect, that our clarity of purpose will be more evident. Thank you for caring about who we are and what we mean to you.
      Sincerely on behalf of the Badgers, Brenna

      Reply
  • I actually like the new look while will miss the old look. The style reminds me of simplified poster art of the 30s. The labels are easier to read at a distance and will catch the eye better. The old Badger was warm and fuzzy, but busy. I think it looks cleaner and I do not think it looks corporate – still has a unique style to it. People don’t like change, I get it. And we know you won’t change the product! (except for when you make organic improvements)

    Reply
    • Thank you for sharing your sincere feedback and encouragement! We love our original artwork and there will never be a day we don’t, but we are truly excited about the environmental focus and clarity of our new art. Thank you for being a part of our community!
      Kindly on behalf of the Badgers, Brenna

      Reply
  • As an artist, I agree with all these other comments. It might sound dramatic but I’m honestly so depressed to be losing those beautiful little illustrations that have greeted me on my nightstand and dresser for over 15 years. In the illustration world there’s a term for really beautifully illustrated books, they’re called “living books” – vs books that are just adequate. The old badger pictures had such life and warmth in them, and yes the new look is certainly streamlined and modern, but really loses something energetically in the process.
    I actually think it’s great to start including other animals/biomes, but wish they could have been designed by some of your original artists to keep the richly illustrated feel that clearly your customers love.
    Maybe you could release a set of postcards or prints with all the original badger illustrations? Mugs? Magnets? And lastly, I do hope the original artists get to read these comments somehow, they deserve to know how loved their work has been, by so many!

    Reply
    • Yes! I was sitting here thinking I want to still see more of the old style Badger illustrations someway, somehow.

      I remember winning a calendar years ago, and it made me unspeakably happy. Those illustrations made me feel good in a way that’s hard to describe. And while I understand and respect the thought process of change, I’d be sad to lose them all together.

      Reply
      • Not to worry! We will continue to have Badgers on many of our products. The design of the new Badger logo was the caring efforts of all of the family members together, combining each aspect of our various Badger renditions that they held dear. We are glad that you are part of our community and are sorry for letting you down.
        Kindly on behalf of the Badgers, Brenna

        Reply
    • We are so sorry that the new artwork is letting you down! The design of the new Badger logo was the caring efforts of all of the family members together, combining each aspect of our various Badger renditions that they held dear. We love our original artwork, but we are truly excited about the environmental focus and clarity of our new art. We appreciate that people care enough to express fondness for our original art and sadness over the change. We hope you’ll see the love we’ve poured into our new iterations which are brimming with life force, habitats, and the spirit of Badger.
      Warmly on behalf of the Badgers,
      Brenna

      Reply
  • I’m with everyone on here that says the Badger looks boring. I actually thought it looked like a skunk when I saw it. I don’t understand why companies feel they have to constantly change their brand when the customers love it a lot and companies really should ask “our” opinions on this sort of thing rather than assume it’s not good enough as is. I like the new artwork though. I’m always up for new artwork. Keep the old badger please! You will make your customers happy!

    Reply
    • Thank you for sharing your thoughts! The design of the new Badger logo was the caring efforts of all of the family members together, combining each aspect of our various Badger renditions that they held dear. Our hope is that by creating a direct, vibrant, and more biome-centered relationship between our products and the places we seek to protect, that our clarity of purpose will be more evident. We will continue to feature Badgers on many of our products and our wonderful formulas are still the same you’ve come to know. We are really excited about this artwork and we hope we can grow into it together!
      Kindly on behalf of the Badgers, Brenna

      Reply
  • Crow T. Robot says:

    I’m OK with the new artwork. The old artwork is looking a little long in the tooth, like it was created by some hippie living in a yurt in Montana with an overwhelming stench of Patchouli filling the yurt, while the hippie blathers on and on about how the greatest concert ever was The Dead at Winterland, with Hot Tuna opening, blah blah blah. You have to appeal to a larger demographic than hippies smelling of Patchouli, folks. But no matter what the logo, Badger products are still the best!

    Reply
    • Thank you for sharing your sincere feedback and encouragement! We love our original artwork and there will never be a day we don’t, but we are truly excited about the environmental focus and clarity of our new art. Thank you for caring about who we are within the tin.
      Kindly on behalf of the Badgers, Brenna

      Reply
  • Sadly, I have to agree with all the other commenters who much prefer your old logo. The bright colors and happy little Badger artwork on your tins is what distinguished you from the pack and made me buy your product in the first place—there was no other branding like yours out there! It was just so appealing and friendly and unique and completely un-corporate, and it made me think, “This is a special company!” I even have your sleep balm tins displayed on my night stand and your sore muscle and sore joint rub tins displayed in my bathroom because the artwork makes me happy every time I look at it. I love the Badger character so much I bought the Badger calendar, too! Although the new artwork is beautiful and I understand the direction in which you want to head with your branding, I feel like the new branding is missing what makes you stand out from the competition and what makes Badger…Badger! You eliminated your company’s mascot! I will continue to buy your products because I love your company and want to support your good efforts, but this change makes my heart very sad.

    Reply
    • We are so sorry that the artwork is letting you down! This is the loving work of our family owners who collaborated with an artist who specializes in conservation and does incredible work. We will continue to have Badgers on many of our products. Thank you for caring about who we are and what we mean to you. We are really excited about it and we hope we can grow into it together!
      Kindly on behalf of the Badgers, Brenna

      Reply
  • Kay Fanning says:

    I have always enjoyed the art work on all of the Badger products. I do not see a need to change this. This art work is original!

    Reply
    • Thank you for your sincere feedback! We love our original artwork and there will never be a day we don’t, but we are truly excited about the environmental focus and clarity of our new art. Thank you for caring about who we are and what we mean to you. We are glad that you are part of our community and are sorry for letting you down. Kindly, Brenna

      Reply
  • If the artwork on this email of your building and the “updated” badger is the direction your images are going, it’s a poor choice. The original artwork of your badgers shows charm, imagination, and a warmth that connects your customers to you. The new artwork is bland, unimaginative, and too corporate-looking. There’s no heart in it. Please don’t go the route that every other company does with their logos.

    Reply
    • Thank you for your sincere feedback! We love our original artwork and there will never be a day we don’t, but we are truly excited about the environmental focus and clarity of our new art. Our hope is that by creating a direct, vibrant, and more biome-centered relationship between our products and the places we seek to protect, that our clarity of purpose will be more evident. This is the loving work of our family owners who collaborated with an artist who specializes in conservation and our wonderful formulas are still the same you’ve come to know.
      We are really excited about this artwork and we hope we can grow into it together!
      Warmly, Brenna

      Reply
  • I’m gutted. There is so much competition now in the “green” space, rebranding is a move you may end up regretting. By all means add the lovely new art, but why take away that one thing that set Badger Balm apart and made your packaging so unique? The adorable badgers on the tins, bottles, tubes were a major draw for my repeat business these last 20 years. Every time I opened a tin and saw that magnificent mustelid, I felt happy. It’s not always just the inside that counts. If the original badgers return, so will I as a customer.

    Reply
    • Not to worry! We will continue to have Badgers on many of our products. The design of the new Badger logo was the caring efforts of all of the family members together, combining each aspect of our various Badger renditions that they held dear. Thank you for caring about who we are and what we mean to you.
      Kindly on behalf of the Badgers, Brenna

      Reply
  • Rebecca Smith says:

    This logo & artwork change makes 2022 a little bit more depressing. Just when we all need to be uplifted. This new look has no personality whatsoever. None.

    Reply
    • We are so sorry that the artwork is letting you down! This is the loving work of our family owners who collaborated with an artist who specializes in conservation and does incredible work. We are really excited about it and we hope we can grow into it together!
      Kindly on behalf of the Badgers, Brenna

      Reply
  • no change is needed! The badgers were the greatest> All the old tins were wonderful.Why change what did not need changing.Losing your olive oil
    is also a big loss. It was such a great oil, but no more.
    We all know things and prices are out of control, but Badger was one of the
    best companies ever.I have calenders from years past just because of the great pictures with exceptional colors.
    Wish you the best anyway on your new creativity.
    The 50.00 free shipping is too high, I agree.

    Reply
    • Thank you for your feedback! We love our original artwork, but we are truly excited about the environmental focus and clarity of our new art. For years, we were able to maintain a low minimum of $25, but skyrocketing shipping costs have necessitated the increase. We’re sorry for the inconvenience and hope you will continue to choose Badger! Kindly, Brenna

      Reply
  • I am a loyal Badger customer and would use Badger products regardless of the packaging. That said, I don’t care for the new Badger logo at all. It lacks the warmth and “cuddly” appeal of the existing logo. In this era of no frills and streamlined looks, the current Badger shouts “natural”. The new Badger looks devoid of feelings and personality.

    Reply
    • Thank you for your sincere feedback! We love our original artwork and there will never be a day we don’t but we are truly excited about the environmental focus and clarity of our new art. Thank you for caring about who we are and the wonderful products we share.
      Kindly on behalf of the Badgers, Brenna

      Reply
  • What a shame!!!! I have several posters and the adorable artwork was one of the best things about badger. I think this is a poor and also pointless effort on your companies part… I think you can make a point about climate without changing your great branding to something bland and deeply uninteresting.

    Reply
    • Thank you for sharing your thoughts! Our hope is that by creating a direct, vibrant, and more biome-centered relationship between our products and the places we seek to protect, that our clarity of purpose will be more evident. We are really excited about this artwork and we hope we can grow into it together!
      Warmly on behalf of the Badgers, Brenna

      Reply
  • I agree with others, love the old Badger logo and comforting pictures in the different balms. Sad to see it go. Wish you guys didn’t think you needed to rebrand, why fix something that isn’t broken?

    Reply
    • Thank you for sharing your thoughts! Our hope is that by creating a direct, vibrant, and more biome-centered relationship between our products and the places we seek to protect, that our clarity of purpose will be more evident. Our wonderful, organic formulas are still the same you’ve come to know. We are really excited about this artwork and we hope we can grow into it together! Warmly on behalf of the Badgers, Brenna

      Reply
    • Thank you for sharing! We love our original artwork, but we are truly excited about the environmental focus and clarity of our new art. We are glad that you are part of our community and are sorry for letting you down. Kindly on behalf of the Badgers, Brenna

      Reply
  • Badgerlover says:

    Great and all the best. Love your products but please bring back free shipping over $25 since the $50 or more is very difficult to manage. Thanks.

    Reply
    • Thank you for reaching out! For years, we were able to maintain a low minimum of $25, but skyrocketing shipping costs have necessitated the increase. We’re sorry for the inconvenience and hope you will continue to choose Badger! Kindly, Brenna

      Reply
    • Thank you for feedback! We love our original artwork, but we are truly excited about the environmental focus and clarity of our new art. We are glad that you are part of our community and are sorry for letting you down. Kindly, Brenna

      Reply
  • Georgia Foster Lall says:

    New logo is good with multiple meanings… but it makes you look corporate. Loved the more natural look because it represents you and your products better!

    Reply
    • Thank you for sharing your thoughts! Our hope is that by creating a direct, vibrant, and more biome-centered relationship between our products and the places we seek to protect, that our clarity of purpose will be more evident. Our wonderful, organic formulas are still the same you’ve come to know. We are really excited about this artwork and we hope we can grow into it together! Sincerely on behalf of the Badgers, Brenna

      Reply
  • Loved the old Badger logo; I have even gotten a couple of the T shirts with it. While you make an excellent product, the old logo was so much more inviting.

    Reply
    • Thank you for your feedback! We are really excited about this artwork and we hope we can grow into it together! Thank you for caring about who we are and what we mean to you. Kindly, Brenna

      Reply
    • Thank you for feedback! We love our original artwork, but we are truly excited about the environmental focus and clarity of our new art. We are glad that you are part of our community and are sorry for letting you down. Kindly on behalf of the Badgers, Brenna

      Reply
  • Patti Mitchell says:

    I am all for updates and change, but I believe your original logo represents your wonderful company so much better. The new one appears stark, while the original one is rich with design and meaning.

    Please consider keeping the original logo. Change everything else, but keep the logo. It is you.

    Also, cardboard push up lip balm containers would be a good move. Time to move away from plastic.

    Thanks for all you do.

    Reply
    • Thank you for the sincere feedback and plastic-free encouragement, Patti! This is the energy the world needs and we are most definitely working on it. As I’m sure you know, in addition to our plastic reduction and elimination efforts in our operations, our new products are plastic-free whenever possible, from lip balms, to soaps, to sunscreens. Looking ahead, we also have alternative materials in stress testing now that are better for manufacturing, sustainability, and customer use. (You can read much more on our efforts here: https://blog.badgerbalm.com/towards-zero-waste-reducing-plastic-use/. Thank you again for taking the time to share your thoughts. Warmly, Emily

      Reply
  • I have to agree with the other comments. I do not like this new labeling/branding. The artwork on the original Evolving Body Balm is what drew me to Badger to begin with. It was happy and yes, “had personality”. This new packaging looking like CVS. Ugh. Why?
    I’m really going to miss old Badger. 🙁

    Reply
    • CVS, ouch! That is certainly not our intention. I’m trying to think of any other brands in the pharmacy who work with conservation art? If I might suggest a gentle reframe, it would be that our hope is that by creating a direct, vibrant, and more biome-centered relationship between our products and the places we seek to protect, that our clarity of purpose will be more evident. Historically, we’ve encountered a lot of confusion from our branding. Were we a baby brand? Reef friendly sunscreen? Rugged moisturization? Outdoor industry? Beauty? Since we haven’t reviewed how we communicate out who we are in over a quarter of a century, it felt like the right time for us in our second generation of leadership. We are really really excited about this artwork and we hope we can grow into it together! And we do very much appreciate that you care so thank you for taking the time to write. Sincerely on behalf of the Badgers, Emily

      Reply
      • Maureen Denning says:

        No idea what “conservation art” is supposed to be but this is really bland and corporate looking. I will miss the old Badger and the warm fuzzy the company used to convey. This new packaging is just ugh. It’s so depressing.

        Anyway, good luck to you all and Happy New Year!

        Reply
  • The new artwork for the sunscreen is charming, but it is too bad that you can’t save the old logo. The yin/yang design concept has been so overused and over-worked as to become almost a stereotype. I don’t think of of Badger in that way. But as long as the formulas stay the same (or close) I will continue to use your products. Best wishes.

    Reply
    • Thank you, Gail. Yes, there are no changes to our wonderful, organic formulas and we are still the same family-owned, solar-powered, earth protecting, B Corp certified skincare manufacturers you’ve come to know. We make our products ourselves so we appreciate when people recognize the quality of what we do! We hope very much to convey that even more clearly in our art. I didn’t actually notice the yin and yang similarity myself – you have a good eye! Kindly, Emily

      Reply
  • Sad to see the old badger go; he was always the same but displaying different uses for products in each image…like storytelling. We would even describe “ get me the purple tin with the badger sleeping on it” to one another, for example. I really LIVED your illustration and now the badger you have just looks like another easily forgettable sports team logo or something. A thumbs down for the illustration change of Badger. Please go back to the original! Or put it on t-shirts for nostalgia’s sake.

    Reply
    • I totally agree with you! Change is not always in the right direction. The previous unique branding gave personality to these products and made them stand out from the competition. I agree that the new badger looks like a sports-team logo.

      Reply
    • Thank you for sharing your connection to our original artwork – storytelling is exactly it. And it’s also an open question to wonder how something unfamiliar might describe the chapters to come. We love our original art so much. But we are truly excited about the environmental focus and clarity of our new art as we continue the work to create a healthier world. In terms of celebrating our original art, your T-shirt idea is lovely. We will give that a think! Again, thank you for caring about who we are and what we mean to you and your family. We are glad that you are part of our community and are sorry for letting you down. Kindly on behalf of the Badgers, Emily

      Reply

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