At Badger, we steer our ship using our Mission as our guiding star, but it’s our Principles that make up the Badger constellation.
For the second year in a row, Badger was asked to be a Pace Setter for our local Monadnock United Way’s (MUW) annual fundraising campaign. A Pace Setter is a company that runs their internal campaign before the official kick-off of the MUW’s campaign season to give it momentum.
Badger has a well-developed charitable giving program, donating 10% of pre-tax profits to non-profit organizations who fit our charitable giving mission. But the Badger MUW campaign is a time when doing good for the community is put into the hands of ALL Badger employees.
There are nine Badger principles that have been in place since the company was founded. Our work with MUW’s campaign embodies three key Badger Principles:
Principle #5 – Personal and social healing through our charitable giving:
The theme of this year’s MUW campaign was ‘Local Footprints’. Badger employees wrote their personal connections to some of the 50 agencies and programs supported by MUW. These footprints made trails all along the wall of Badger’s entrance and kitchen and shared lots of little stories. It was incredible to see how Badger employees’ lives have been touched by giving, receiving or in most cases, both.
Principle #8 – Generosity:
Because we’ve seen about a 10% growth in our staff over the last year, we increased our fundraising goal for the MUW by 10%. That’s reasonable, right? We kicked off our campaign on a Monday this past September, and by Wednesday we blew past our goal! Ultimately we raised 15% more than the previous year.
Badger matches employee’s charitable donations up to $100. And if you include the employee directed requests to Badger to match donations, we raised 35% more than in 2015!
We also had 91% employee participation, which is basically unheard of throughout local businesses in the area! Wahoo!
Principle #9 – Fun is Good!
Running a successful campaign is made up of many elements but none may be more important than having FUN!
After an employee completed a pledge form, they were handed prize tickets to enter into the daily drawings. Badger offered gift certificates to local stores and restaurants, employee-made goods, and themed gift baskets.
On Wednesday of our campaign, with big bowls of popcorn served, we played Bingo. Bingo cards cost $1 each, and all money raised went to the MUW. We had tons of prizes – many donated by employees (craft beer, pickles, flowers, jam) – and it was a packed house!
Finally, we celebrated meeting our goal with homemade cupcakes. We had two additional drawings in the categories of New Pledger and Increase Pledge. The winner of each received an extra vacation day – fun was indeed good!
Our company-wide United Way FUNd-drive is one way that we give back to our local community and live up to our principles as a business at the same time. As Badger continues to grow as a business our charitable giving footprint grows, as well.
For more info about the United Way and how to locate the local United Way organization in your area, visit: http://www.unitedway.org/find-your-united-way/