How to Apply a Balm

Wondering how to apply a balm? This post is for you!

Author’s note: Let me start by saying that many of you already know how to apply a balm. And if you have a tried-and-true method, stick with it! But as a longtime balm user, I wanted to share these tips with folks who might be trying a balm for the first time.

How to Apply a Balm

When it comes to using balms, I like to think that there are two types of people in the world: those who rub and those who dig. If trying a balm for the first time, try both of these methods to see which one is right for you.

How to apply a balm using the “rubbing” method:

This method is recommended for first-time balm users and those who are concerned about a “greasy feeling” after using a balm.

Simply pop the top of the tin and gently rub your fingers over the surface. You do not need to break the surface of the balm. The heat from your hands will melt and transfer a little bit onto your fingertips. From there simply rub the balm into your skin anywhere on your body. By using this method, you can apply a little bit at a time and stop before skin feels greasy.

How to apply a balm using the “digging” method:

This method works best when applying balm to larger areas, or for intensive treatments. (And this is the preferred method here at Badger HQ.)

Use your thumbnail or a cosmetic paddle to break the surface of the balm and dig out a chunk. How much you dig out is up to you, but I usually go for a pea-sized amount. Warm it up between your palms to liquefy, and then apply it anywhere you need it. From my experience, this is the best way to get an even application. However, you can also apply a chunk of balm directly to a particular area and massage it in from there. Either way, the heat from your skin will melt the balm, allowing it to be more easily absorbed by skin.

Sometimes, this method lends itself to over-application, so here’s what we Badgers do. If we apply a little too much to our hands, we’ll rub any extra into our forearms right up to our elbows. If there’s still some left over, we’ll invite a neighbor over for an impromptu hand massage.

Helpful tips to remember as you apply a balm:

Less is more. Start with less and add more as you like. If you’ve applied too much, don’t worry! Just blot the excess balm with a tissue or paper towel.

Use clean hands to dip into balm tins whenever possible. While the chance of bacterial growth is little-to-none, best practice is to wash hands before application. In other words, clean hands keep balms clean! Also, any residual moisture on the surface of the skin will help the balm sink in faster.

Keep your balm covered when not in use, and avoid extreme temperatures. Repeated melting and cooling can change a balm’s consistency. For example a balm that has been frozen and thawed might become much lighter in color. But our general motto is “if it smells good, it’s still good” – so if you have a balm that has changed in consistency but otherwise smells fine, it’s still good to use!

Still have questions? Leave them in the comments below!

Jentri Jollimore has been with Badger's marketing department since 2008, and active in the natural products industry for more than 10 years. When she's not handling PR and Social Media for Badger, she enjoys playing guitar, composing songs, and writing scores for short films. Jentri's Favorite Badger products: Damascus Rose Face Oil, Beard Oil, Seabuckthorn Beauty Balm, and Badger Balm.

3 comments on “How to Apply a Balm

  • Love the videos! You guys are the best! I am a huge fan of all Badger products and I am converting all my friends 🙂

  • Cute little videos! To me it totally depends on which balm I am using if I want to “dig” or “rub”. For the sleep balm The definitely “dig” and then apply all over my hands, wrists, below my nose and on my lips. For the Damaskus Rose beauty balm I usually “rub” and then apply below my eyes and other areas where I need more moisture and then “tap” the balm in with my fingertips. I use Badger’s beard balm or pomade to tame flyawas and there less is more so I prefer “rubbing” to prevent the greasy hair look. So many different ways to use Badger balm and each balm has multi purposes in my opinion!


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